Marketing Strategy Design

Object 9 recently redesigned the Web site for Phi Kappa Phi, the nation's oldest, largest and most selective all-discipline honor society. The new www.PhiKappaPhi.org serves as a comprehensive information portal, allowing current and prospective members to easily navigate through the organization’s news, awards, job listings, online store, publications, and more.

Visitors to the revamped site can learn about Phi Kappa Phi membership benefits including online access to scholarship applications, training opportunities, professional networking and career assistance. From the homepage, guests can also check out the profiles of Phi Kappa Phi members from universities across the country, or access the Society’s online community pages on LinkedIn, Facebook and Twitter.

In addition to the new look, the site’s search function has been upgraded so members can execute more refined content searches. Current members can also renew their membership, update their profile, pay dues and access the Society’s international directory.

For Society officers, the redesigned site provides a variety of marketing tools. Chapter newsletter templates, sample press releases and Phi Kappa Phi stationery items are available to download, as well as Phi Kappa Phi logo graphics, business cards and membership verification letters.

“The new design allows us to prominently feature more information on our homepage and better segment material for our various audiences. With nearly half a million visitors to our site each year, it’s imperative that PhiKappaPhi.org be a robust and highly functional resource for Society members, prospective members, parents, chapter officers, university administrators and the general public. Object 9 came up with creative solutions to make our site easier to navigate and easier on the eyes,” said Phi Kappa Phi Director of Marketing and Member Benefits, Traci Navarre.