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Posts by Steffan Pedersen

Leveraging Fan Passion at Turner Classic Movies

When you think of Turner Classic Movies (TCM) you might not think innovation or even entertainment depending on your taste. We get it, B&W and silent movies aren’t for everyone. Well, after hearing from Jennifer Dorian (@JRDorian), a General Manager at TCM, we’re determined to share our newfound perspective and interest in the brand and showcase how Jennifer’s team… (Continue)

SXSWi 2016 Takeaways

Now that the #SXSW social feeds aren’t going a-million-mentions-a-minute anymore, let’s take a few minutes to step away from the clutter and discuss what’s trending on the interactive technology scene. We hope to provide some educational insight and actionable takeaways. In this post: Gary Vaynerchuk quotes, the President Obama Keynote, some updates from the Google Self-Driving… (Continue)

Consumer Trends & Mastering Engagement at Pandora Radio

We recently caught up with Pandora’s SVP of Strategic Solutions, Heidi Browning, and were able to dig her brain around mastering engagement and building passionate fans. Being interested in creating and managing communities, raising engagement rates, following consumer trends and online streaming developments, connecting with Heidi was invaluable and the glimpse into her world was very insightful. The AMA event… (Continue)

Agency Procurement in the Enterprise Business

What: AIMA February Keynote on agency procurement. Where: Atlanta Tech Village When: Thursday, February 11, 2016, Luncheon Moderator: Doug Norwood, President & Chief Operating Officer, Swarm Agency Panelists: Chris Butler, VP Marketing, Equifax Barb Bradford, Category Manager – Strategic Sourcing – Marketing, Cox Communications Irma Shrivastava, VP Marketing, American Cancer Society Extra, Extra! “How to win the RFP game” bonus deck! You can… (Continue)

Choose ATL: Creating a Movement

This blog post is an event recap from AMA Atlanta‘s 2016 year-opening event, presented by the Metro Atlanta Chamber‘s Kate Atwood. After a quick intro and some housekeeping items (see bottom of blog) from AMA Atlanta President, Mary, Kate promptly captured our attention by opening with the brand new ChooseATL video (below), and a depiction of a longtime project of… (Continue)

Were We Right About 2015?

Last year it was pretty chilly towards the end of the year. This year, Atlanta is bringing the heat and that goes for social too. Hot new social trends continue to make dramatic changes on the Internet. Let’s take a look and see how our social predictions for 2015 compare to the trends that became… (Continue)

2016: The Year of Social & Video

This past week Branden and I were discussing the newest social media trends, and the power of mobile + video. I did some quick research followed by an internal email with compiled 2015 trends and 2016 predictions. The email became inspiration for a year-ending blog post, because why not? Since no Predictions post needs more than a 4 sentence intro, let’s get to… (Continue)

TEDxPeachtree: Be a Ripple

Who: Atlanta wave-makers What: An independently organized TED event, TEDxPeacthree Theme: Be a Ripple When: Friday, November 13, 2015 Where: Ferst Center, Georgia Tech, Atlanta The scheduled programming for the day went through four main sessions: Spark, Shift, Disrupt, and Connect. Each session contained 4 or 5 highly talented speakers, including some official TED Talk video clips, such as… (Continue)

Mobile Marketing Mass Personalization

Atlanta Interactive Marketing Association Recap Mass Personalization and What it Means for Mobile Marketing Key Takeaways Use push notifications to add value to the customer experience. Research, research, research. You must be able to understand your audience and their behavior drivers. iOS 9 implications include Force Touch, ad blocking, and the new swipe-right home page. Spotify,… (Continue)

Data is the New Bacon

This week we were out at the AIMA Keynote: Privacy, What Marketers Need to Know. This recap will take you through the event, a few key takeaways and, well, what you need to know. Crazy strong panel assembled by @Arrendale for today's #atlantaima event on Data Privacy pic.twitter.com/ik5P8sB7Pm — AtlantaIMA (@AtlantaIMA) September 10, 2015 Moderator (above, far right):… (Continue)

Social Strategy: Content Marketing

Content distribution is a rapidly evolving practice these days, with increasingly diverse ways to spread your words, images, and videos to your audience. For example, how are live streaming services (like Periscope) molding the way we’ll consume content in the future? Brands need to be on board with adapting new media, leveraging the latest software and technologies to get… (Continue)

Startup & Entrepreneurial Marketing

This is a recap of the AMA June Signature Luncheon event, Linking Entrepreneurial Marketing with Innovation and Performance. Really great event with a rock star group of speakers. And, being a startup centered group, the feel was slightly less formal than the typical Signature Luncheon. A lot more laughter, and even some cut-up jeans! Panelists… (Continue)

Turner CMO Roundtable

Who? Atlanta Interactive Marketing Association + Object 9’s Steffan What? Turner CMO Roundtable When? June 4, 2015; Breakfast Where? TBS, Inc Roundtable Speakers: Jeff Gregor, Executive Vice President & Chief Marketing Officer, TBS & TNT Jeff Mirman, Vice President of Marketing, Turner Sports Michael Ouweleen, Chief Marketing Officer, Cartoon Network, Adult Swim and Boomerang Moderator: Melinda McLaughlin, Senior Vice President &… (Continue)

Data Visualization

Who? Atlanta Interactive Marketing Association + Object 9’s Steffan & Gregg What? Data Visualization – Why, How, and Tools When? May 14, 2015; Lunch Where? Atlanta Tech Village Panel: Courtney Perigo – Senior Director of Analytics, Moxie Otto Loewy – Lead Data Insights Analyst, VML Tomson Karivelil – Associate Director of Research and Development, New Fields Moderator: Tomer Tishgarten – Solutions… (Continue)

Driving ROI Through Operational Maturity

Who? Atlanta Interactive Marketing Association + Object 9’s Sarah Arrington What? AIMA Email SIG Panel Recap Where? Atlanta Tech Village When? April 23, 2015 Panel: Jon Parise, Director of Customer Marketing, Kabbage Elizabeth Perry, Technical Product Manager, Permission Marketing, Cox Media Group Carey Paris, eMarketing Manager, Mizuno Moderator: Dave Walters, Product Evangelist, Silverpop Excited to hear… (Continue)

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