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Built on Strategy Podcast Episode 1

ARTICLE   SHOW NOTES In this inaugural episode, I interview Iain Williamson. Iain is the Head of Sales and Marketing (USA/Canada) at Organization for Economic Cooperation and Development. Our conversation spans how the OECD goes about building better policies for better lives, using data to make decisions, and the triumphs and challenges of establishing a… (Continue)

Leveraging Fan Passion at Turner Classic Movies

When you think of Turner Classic Movies (TCM) you might not think innovation or even entertainment depending on your taste. We get it, B&W and silent movies aren’t for everyone. Well, after hearing from Jennifer Dorian (@JRDorian), a General Manager at TCM, we’re determined to share our newfound perspective and interest in the brand and showcase how Jennifer’s team… (Continue)

SXSWi 2016 Takeaways

Now that the #SXSW social feeds aren’t going a-million-mentions-a-minute anymore, let’s take a few minutes to step away from the clutter and discuss what’s trending on the interactive technology scene. We hope to provide some educational insight and actionable takeaways. In this post: Gary Vaynerchuk quotes, the President Obama Keynote, some updates from the Google Self-Driving… (Continue)

GT Solutions International Names Object 9 Agency of Record

GT Solutions International, a global business consulting organization and Certified Microsoft Business Partner, specializing in process improvement and financial, inventory and document asset management, recently selected Object 9 as its agency of record to develop and implement strategies for the U.S. launch of the organization’s latest technical solution, M-Files. M-Files is an enterprise information management… (Continue)

SXSW: A Retrospective

Parts of my first SXSW experience lived up to the billing. As I’ve shared with many of my friends, it’s an odd mixture of inspiration, insanity and boondoggle. Spending five days in downtown Austin in a range of panel discussions, open houses for various brands, and gaining insights from people all over the world has… (Continue)

Knowtify Recognized as New Product of the Week

In February, Knowtify, a business intelligence search platform developed conjointly by Object 9, Velocity Squared and Kelly Products, was recognized by Network World, an online publication which caters to Network and IT professionals, as one of its New Products of the Week. Knowtify enables business growth by allowing organizations to leverage regulatory data from EPA and state… (Continue)

Consumer Trends & Mastering Engagement at Pandora Radio

We recently caught up with Pandora’s SVP of Strategic Solutions, Heidi Browning, and were able to dig her brain around mastering engagement and building passionate fans. Being interested in creating and managing communities, raising engagement rates, following consumer trends and online streaming developments, connecting with Heidi was invaluable and the glimpse into her world was very insightful. The AMA event… (Continue)

Object 9 President Welcomed As Guest On CEO Exclusive Radio

On February 26, 2016, Branden Lisi, President and Founder of Object 9, was joined alongside Jack Spruill, the Director of Marketing at the Georgia Department of Agriculture, on CEO Exclusive Radio. In a nearly hour-long interview with host Soyini Coke, Lisi and Spruill discussed several aspects of the food industry, along with an in-depth discussion on… (Continue)

Agency Procurement in the Enterprise Business

What: AIMA February Keynote on agency procurement. Where: Atlanta Tech Village When: Thursday, February 11, 2016, Luncheon Moderator: Doug Norwood, President & Chief Operating Officer, Swarm Agency Panelists: Chris Butler, VP Marketing, Equifax Barb Bradford, Category Manager – Strategic Sourcing – Marketing, Cox Communications Irma Shrivastava, VP Marketing, American Cancer Society Extra, Extra! “How to win the RFP game” bonus deck! You can… (Continue)

Choose ATL: Creating a Movement

This blog post is an event recap from AMA Atlanta‘s 2016 year-opening event, presented by the Metro Atlanta Chamber‘s Kate Atwood. After a quick intro and some housekeeping items (see bottom of blog) from AMA Atlanta President, Mary, Kate promptly captured our attention by opening with the brand new ChooseATL video (below), and a depiction of a longtime project of… (Continue)

Were We Right About 2015?

Last year it was pretty chilly towards the end of the year. This year, Atlanta is bringing the heat and that goes for social too. Hot new social trends continue to make dramatic changes on the Internet. Let’s take a look and see how our social predictions for 2015 compare to the trends that became… (Continue)

2016: The Year of Social & Video

This past week Branden and I were discussing the newest social media trends, and the power of mobile + video. I did some quick research followed by an internal email with compiled 2015 trends and 2016 predictions. The email became inspiration for a year-ending blog post, because why not? Since no Predictions post needs more than a 4 sentence intro, let’s get to… (Continue)

TEDxPeachtree: Be a Ripple

Who: Atlanta wave-makers What: An independently organized TED event, TEDxPeacthree Theme: Be a Ripple When: Friday, November 13, 2015 Where: Ferst Center, Georgia Tech, Atlanta The scheduled programming for the day went through four main sessions: Spark, Shift, Disrupt, and Connect. Each session contained 4 or 5 highly talented speakers, including some official TED Talk video clips, such as… (Continue)

Mobile Marketing Mass Personalization

Atlanta Interactive Marketing Association Recap Mass Personalization and What it Means for Mobile Marketing Key Takeaways Use push notifications to add value to the customer experience. Research, research, research. You must be able to understand your audience and their behavior drivers. iOS 9 implications include Force Touch, ad blocking, and the new swipe-right home page. Spotify,… (Continue)

Data is the New Bacon

This week we were out at the AIMA Keynote: Privacy, What Marketers Need to Know. This recap will take you through the event, a few key takeaways and, well, what you need to know. Crazy strong panel assembled by @Arrendale for today's #atlantaima event on Data Privacy pic.twitter.com/ik5P8sB7Pm — AtlantaIMA (@AtlantaIMA) September 10, 2015 Moderator (above, far right):… (Continue)

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