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Social Strategy: Content Marketing

Content distribution is a rapidly evolving practice these days, with increasingly diverse ways to spread your words, images, and videos to your audience. For example, how are live streaming services (like Periscope) molding the way we’ll consume content in the future? Brands need to be on board with adapting new media, leveraging the latest software and technologies to get their content to the right people, at the right time.

We were thrilled to hear moderator Adam Naide of Cox Communications and SocialMediaToday’s Social Shake-Up panel on the topic. This write-up includes everything we learned from the speakers, as well as some additional thoughts. Enjoy!

Welcome to How to Build an Effective Content Distribution Plan featuring @AdamNaide @dfnssr Brant McLean and Mark Medici #socialshakeup15

— Social Media Today (@socialmedia2day) June 10, 2015

Mark Medici, SVP of Audience Strategy at the Atlanta Journal-Constitution (@medici1)
Brant McLean, SVP of Brand Strategy, Central & South at BuzzFeed (@areaofrefuge)
David Nassar, VP of Communications at The Brookings Institution (@dfnssr)

Adam Naide, Social Media & Digital Marketing Leader at Cox Communications (@adamnaide)

And, as you can see below, this panel’s content was being broadcasted to the world LIVE via Periscope. That’s just me leveraging the latest software and technologies to get their content to the right people, at the right time. 🙂

LIVE on #Periscope: #socialshakeup15 content distribution panel https://t.co/r0dBK7jVSV

— Steffan Pedersen (@steffanpedersen) June 10, 2015

Brant’s Wisest Words:







Mark’s Wisest Words:

David’s Wisest Words:

Hope these takeaways were valuable for you.

P.S. By no means do we mean that these few bullets were in fact their “wisest words,” just memorable quotes that we had time to jot down! The Social Shake-Up was really great, and we look forward to attending many more in the future! It was great working the AIMA booth, and meeting a few of Social Media Today’s employees who put it all together, including Mary Ellen Egan and Caitlin McCulloch! Until next time, friends.

All set up here at @socialmedia2day #socialshakeup15 – come hang out pic.twitter.com/qsI8JZFNjl

— Steffan Pedersen (@steffanpedersen) June 10, 2015

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