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SXSWi 2016 Takeaways

Now that the #SXSW social feeds aren’t going a-million-mentions-a-minute anymore, let’s take a few minutes to step away from the clutter and discuss what’s trending on the interactive technology scene. We hope to provide some educational insight and actionable takeaways.

In this post: Gary Vaynerchuk quotes, the President Obama Keynote, some updates from the Google Self-Driving Car Project, recent innovations from Twitter, live streaming trends, developments around the Internet of Caring Things (IoT), and top tactics to creating and marketing movie trailers.

But first, here’s a more visually appealing recap in SlideShare format. The minutiae and long form recap below.

SXSW 2016 Takeaways from Steffan Pedersen

10 Experience Takeaways:

  1. Panels: hit or miss. Some incredible content and insight as well as some vendors sharing “case studies.”
  2. #SXSports track: impressive growth and general buzz.
  3. Mentor Sessions were invaluable and underutilized. Great program launched by SXSW in 2012.
  4. Exhibit Hall: Not as revolutionary as expected. Tons of VR, which brings us to…
  5. Virtual reality was everywhere.
  6. Proximity is key: walkable to downtown and Austin B-Cycles. Thanks to Airbnb for the apartment hook-up.
  7. #ChooseATLSXSW: The Atlanta Takeover. Metro Atlanta Chamber bringing the ChooseATL marketing initiative to Austin was a first-time success!
  8. So. Much. Food. Annie’s, Cantina Laredo, Cooper’s BBQ, Driskill, 24 Diner,Jo’s CoffeeLa Pena… You name it, we ate it.
  9. Austin is beautiful. Zilker Park, Barton Springs, Lake Travis, Lady Bird Lake, and Mount Bonnell make for a nice trip outside of SXSW.
  10. Lines: You become an expert at waiting in line when you attend SXSW. #SXSWin3words? Impatient people beware.

10 Content & Trend Takeaways:

  1. Virtual reality is the next platform and the applications are endless.
  2. Live streaming is bigger than you think.
  3. President Obama gave the first ever SXSW Keynote by a sitting President; focused on recruiting and civic engagement.
  4. ChooseATL showed up to teach SXSW attendees that the south got somethin’ to say!
  5. Google’s self-driving cars are close, so imagine the implications and net benefits to society.
  6. Developments around the Internet of Caring Things will mean our homes adapt to us as we age, not the other way around.
  7. Quantified Self → Immersive Self: Wearables go beyond tracking to truly improve quality of life.
  8. Twitter is becoming as innovative and exciting as ever, focusing on LIVE moments.
  9. SXSW may not be as weird as it previously was, but it’s still wildly inspiring and motivating.
  10. The Mentor Sessions, which launched in 2012, are incredible and perhaps undervalued. As long as SXSW invests in quality speakers and similar programs I’ll be eager to go.

#AskGaryVee IRL: Gary Vaynerchuk Answers It All


President Barack Obama Keynote Presentation


Google Self-Driving Car Project


Marie Claire Talks to the Stars of Broad City


@TwitterSports: The Power of Now


Livestreaming Is Bigger Than You Realize


Aging Population and the Internet of Caring Things

<pstyle=”text-align: center;”>Internet of CARING Things
Internet of HEALTHY Things
Internet of SECURITY Things
Internet of FAMILY Things
Internet of MINDFUL Things
Internet of _______ Things


Music in Trailers: How Music Drives Film Marketing


Mentor Session Takeaways:


Note: this was my second time to Austin for SXSW. I first attended in 2014 as an exhibitor with Insightpool, and again this year with Object 9. To see a first-timer’s SXSW-retrospect blog click here (h/t Branden Lisi).

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