Obligatory Blog
We're obligated to write them, but you're not obligated to read them.
The three numbers PE buyers pay more for
In every sale process, there is the public story and the spreadsheet. The public story is about vision, market, and...
When Your AI Vendor Becomes Your Competitor: How PE-Backed B2B Marketers Keep Control of the Revenue Engine
Platforms, Private Equity, and the "Foxes In The Hen House" In the span of a few weeks, the three dominant...
Why Digital Marketing Doesn't Work Like the Rest of Your Budget
Digital marketing has become genuinely difficult to explain to people outside of it. This isn't because marketers are bad at...
What PE Teams Really Need from Marketing
Most of the portfolio companies you inherit have a marketing technology problem that looks deceptively simple. They own too many...
Marketing Under Private Equity
You inherited a number. Not a suggestion. A target. Your board expects growth, margin improvement, and a clear story about...
Why Your Tech Stack Matters
Manufacturing marketing leaders face a critical issue: despite increased technology spending, they cannot track which campaigns generate revenue because their...
