Obligatory Blog
We're obligated to write them, but you're not obligated to read them.
The three numbers PE buyers pay more for
In every sale process, there is the public story and the spreadsheet. The public story is about vision, market, and...
When Your AI Vendor Becomes Your Competitor: How PE-Backed B2B Marketers Keep Control of the Revenue Engine
Platforms, Private Equity, and the "Foxes In The Hen House" In the span of a few weeks, the three dominant...
Why Digital Marketing Doesn't Work Like the Rest of Your Budget
Digital marketing has become genuinely difficult to explain to people outside of it. This isn't because marketers are bad at...
